Coming to think of it, Who is the most important sales person of it all?
Points to Ponder: “If you change the way you look at things, things you look at change.” Dr. Wayne Dryer
Story Line:
Coming to think of it, who is the most important salesperson of it all? (This FR was originally published on June 23rd 2005. Good to refresh the basics once in a while)
One of the best salespersons I have known once told me, “In sales, getting inside the customer’s door is half the job.” Businesses spend sizable amount of money (hundreds of millions for large corporations) on marketing, advertising, promotion, events and travel to get inside the customer’s door. Only after that can they talk about the merits of their products or services, make a sale, and deliver performance that can eventually establish their brand image. (Good Will)
Now think about the situation where many (hundreds on some days) potential customers are knocking on and walking through your door every day, without you having to spend the money. For a business, this sounds like a field of dreams. (“Wait, He is on to something.”)
That is exactly what happens when suppliers, job applicants and many other visitors come to your company’s door. Even though they come knocking on your door for an opportunity to get your business or get a job, you in turn have a golden opportunity to make the lasting impression about your brand. Negotiate hard, interview tough but how you treat them as people, how you carry yourself as the representative of your brand (company’s and personal) makes all the difference in winning the hearts and minds of hundreds of potential customers every day, and establishes long term relationships.
Now a sales person would say, “This is what the dreams are made of. Is this heaven?”
In a nut shell:
Cup of Coffee and Doughnuts - $2.00
Common Courtesy
A Smile and a warm hand shake
- Good Will
Priceless
For Everything else?? (Nope, I am not talking about the master card)